categories: graphic design, social media, video, photography

video

Lois is a vibrant and outgoing senior, who has lived a remarkable life. We told her story as part of a the Live Life With Flavor campaign for Vitalia Active Adult Living.
We sought out to create an high-energy video by using fast cuts and "jumpy" images. We added handheld camera shake in post to add to the authentic and energetic vibe.

Social media (tiktok, ig reels)

Arrow Senior Living is a $2B company that manages 40+ senior living communities. As their Creative Director, I worked with the marketing team to create ads campaigns, social media posts, and graphic design pieces. This series of tiktoks earned some of their highest views. We also had the pleasure of going viral during my tenure.

Graphic design - investor port.

This is a longer piece I designed for Arrow to distribute to potential investors. It was taken to national tradeshows in both print and digital formats. Each of the images in this portfolio was taken by me as well.

billboard + Print Display ads

One of the nation's top senior living management companies, Arrow Senior Living hired us to photograph lifestyle and real estate photo + video. This campaign is called "Growing Old Doesn't Mean Growing Up" which helped fight the stigma that senior living is where one goes to die.