categories: Illustration, graphic design

Scott family amazeum

Brand Refresh • Logo Design • Anniversary Campaign

To celebrate its 7th anniversary, the Scott Family Amazeum needed a refreshed visual mark that could honor the brand’s established identity while marking a meaningful milestone.

The goal was not to reinvent the brand, but to **evolve it thoughtfully**—creating a logo update that feels fresh, intentional, and aligned with the Amazeum’s playful, educational spirit.

Our approach focused on maintaining the core elements that make the brand recognizable, while refining and modernizing the design for clarity, flexibility, and continued use across digital and physical applications.

The updated mark was designed to work seamlessly across a range of touchpoints—from marketing materials and signage to social media and event collateral—ensuring consistency throughout the anniversary campaign.

At the same time, the design needed to capture a sense of celebration and progress, reflecting both where the organization has been and where it’s going.

The result is a refined identity that respects the integrity of the original brand while introducing a fresh, polished look for this milestone moment.

**What we delivered:**

* Anniversary logo design & brand refresh
* Refinement of existing brand elements
* Flexible mark for multi-platform use
* Visual consistency across campaign materials
* Design aligned with brand personality and audience

This project demonstrates how a thoughtful, well-executed update can keep a brand feeling current—while still honoring the identity people already know and trust.